The Royals

The first major exhibition of advertising and communication design in the NGV’s history, The Rigg Design Prize, highlighted the creativity underpinning the work of eight leading Australian-based agencies, including The Royals! For the exhibition, each agency was asked to develop a suite of campaign assets – including billboards, street posters and moving image – to celebrate how creativity can shape who we are and the world we live in.

Our response came from the observation that Australian creativity had a visibility problem.  So we decided to show Australians the incredible value of creativity, by selling them the creative advancements we couldn’t live without.