We set out to position Coates Hire as the tradies’ secret weapon to get a job done, with the ultimate goal of stealing share from Kennards. So we took the term ‘needa’ – already in use on worksites – and linked it back to Coates.
30%increase in customer conversions from February to March 2020
174%increase from March to April, during the peak of the Covid-19 lockdown.
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