The Royals

Worn down by lockdowns and isolation, 2020 took its toll on Australia’s mental health. To support those in need, Beyond Blue needed to keep people aware of their support services - but without any more budget to spend. So we created thousands of new media channels that didn’t cost a cent. We got individuals and businesses across Australia to turn their voicemail messages and out of office replies into messages of support from Beyond Blue, for the moments when they couldn’t talk.

• 1.9mImpressions

• 500,000Cumulative reach

• 2xWebsite average of return visitors