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Oly Legendary Novated Leases

McMillan Shakespeare

McMillan Shakespeare partnered with The Royals to create their digital-first D2C novated leasing brand, Oly.

What do the Loch Ness Monster and novated leases have in common?

They’re both shrouded in mystery! But unlike urban legends, Oly’s novated leases make getting into your dream car a reality.

Our "Legendary Novated Leasing" campaign taps into omnipresent myths and legends, using them to highlight how Oly makes novated leasing easy and accessible for more Australians. The campaign features legends from both local and global folklore - including the Drop Bear, Big Foot and Excalibur - across film, OOH, digital, social and radio.

  • "Oly, as part of McMillan Shakespeare, is on a mission to democratise novated leasing. Oly’s been designed for Australians who want to take advantage of novated leasing but may not have had access to it through their employers in the past. By removing traditional barriers, Oly opens the door to potential savings on owning and maintaining a vehicle, streamlining the entire process through a fresh, digital-first approach designed for everyday Australians."
    Kylie ChambersCEO of Oly at McMillan Shakespeare
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