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Oly Legendary Novated Leases

McMillan Shakespeare

McMillan Shakespeare partnered with The Royals to create their digital-first D2C novated leasing brand, Oly.

What do the Loch Ness Monster and novated leases have in common?

They’re both shrouded in mystery! But unlike urban legends, Oly’s novated leases make getting into your dream car a reality.

Our "Legendary Novated Leasing" campaign taps into omnipresent myths and legends, using them to highlight how Oly makes novated leasing easy and accessible for more Australians. The campaign features legends from both local and global folklore - including the Drop Bear, Big Foot and Excalibur - across film, OOH, digital, social and radio.

  • “By removing traditional barriers, Oly opens the door to significant savings on vehicle purchases and running costs, streamlining the entire process through a fresh, digital-first approach designed for everyday Australians.”
    Briony CliffeHead of Marketing, McMillan Shakespeare
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