The Public Diagnosis
The Brain Cancer Centre
Brain cancer is one of Australia’s deadliest cancers. It kills more kids in Australia than any other disease and more people under 40 than any other cancer.
Brain cancer statistics are devastating. Once diagnosed, almost 80% of people won’t survive five years. Brain cancer is mostly terminal and survival rates have barely improved in 30 years.
When you are diagnosed with brain cancer, chances are you are told you won’t survive. We worked with The Brain Cancer Centre to turn these devastating real moments of brain cancer diagnosis - and the shattering wave of realisation it unleashes - into The Public Diagnosis, a campaign to raise awareness of this little known deadly disease.
We launched the campaign with ‘Room of Tears’, a short film that captures the moment Amy Stephenson’s son Lachie was diagnosed with diffuse midline glioma at just 19.
“The tears were streaking out of my eyes,” Amy recalls. “My world had just been torn apart.” Lachie’s response, “Jeez Mum, we could swim out of here in your tears”.
“Jeez Mum, we could swim out of here in your tears”.
“Room of tears” is part of the first phase of the year-long campaign that uses the power of making private moments public - the full campaign can be viewed here:
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