Welcome to a whole new world of cocktails.
Welcome to a whole new world of cocktails.
To launch a new online destination for drinkers and cocktail makers.
StrategyEveryone has a cocktail they like, a default drink, but there’s more to life than just one. A whole new world of cocktails exists, and the Cocktail Studio has been designed to inspire you to discover other drinks that you might like based on your preferred flavour.
The Cocktail Studio allows you to chase your taste.
The Cocktail Studio is your virtual bartender that delivers unexpected options to charm and entice the different sides of your personality. This ideas gives everyone the opportunity to explore the facets of themselves, to step outside and explore new and existing parallels they didn’t even know existed.
This idea centres around taking each flavour profile and personifying it, letting a character embody it, then refracting the scene and displaying different sides of the personality and cocktail. The outcome is a beautiful execution of the bitter, fruity and refreshing flavour profiles to help people discover new and unique cocktail experiences that match themselves allowing people to chase their taste.
