Lode Goes New School

Last year, for our friends at Lode,  we ran series of campaigns called “The School of Maverick Thinking” where partner companies asked strategic questions to the Lode database via a Facebook app. The best response winning a 4-week paid internship at KPMG, Flight Centre and other participating companies.

Building on the popularity and success of those campaigns, in 2012 we decided to dial it up a notch. By allowing participants to contribute using any combination of words, photos, sketches or inspirational imagery, we hoped to really help people extend their imaginations even further. The first company to give it a whirl was PwC. The consulting behemoth received more than over 750 incredible responses! Suffice to say, PwC were blown away with the numbers and standard of contributions. The people at Lode are really clever, have a cracking business model and super to work with (although occasionally distraught when we beat them at ping pong). We’re looking forward to doing a bunch more Maverick Thinking campaigns over the coming months.

Download “Bergensbanen” (the seven hour train video)

At the party on Friday we had quite a few people asking about the ‘train video’ we were projecting. Below is a link where you can download it for yourself (probably steer clear of the 246Gb version unless you’re housesitting or working somewhere very temporarily). It’s an extraordinary piece that works beautifully as a wall:

Download the 22Gb torrent here.

But also note, from the NRK site: “The original file was 165 GB, too much for most people to download. We coded a 720 50P, 1280×720 version, resulting in a 22 GB file. You need a filesystem on your drive that takes files bigger than 4 GB. Most external drives have a FAT32 filesystem, which has a limit of 4 GB. NTFS and HFS+ works fine.”

More info here: http://nrkbeta.no/2009/12/18/bergensbanen-eng/

PWN Gum for gamers

The Royals are proud to announce the release of our much-vaunted gum for gamers: PWN Gum! This is a product collaboration where we’ve been involved in market definition, brand creation, naming, positioning and design. There are various e-guerilla (is that a thing??) marketing initiatives coming up soon.

PWN Gum aims to increase your attention levels and reaction time, and give you that hit of energy quickly when you need it. We’ve had a fantastic reaction from people who’ve tried it at LAN centres, in bars and in home gaming sessions. The gaming market is only getting bigger and there will be more and more products coming up that address its particular needs. But for now, it’s about chewing and gaming better!

Order it today: http://www.pwngum.com


Sand Hill Road meets The Royals

You may have heard of The Bridge Hotel and you may have recently eaten at The Richmond Club Hotel, but did you know that both are owned by The Sand Hill Road Group? Actually, they own a bunch of pubs, all very close to us which really can’t be a coincidence. The boys from Sand Hill Road were struggling to work out the best way to present their pubs online.

Enter The Royals.

The thought of combining internet expertise with pub experiences was too much to pass up. Check out the sites, go to one of the below, or all. Go nuts.

And Andy, our lovely client had this to say:

We’ve spent the past 11 years struggling with drawing together the various web presence demands of our five core businesses. Working with The Royals happily spells an end to that struggle. Pure and simple, they were awesome. From initial consultations, through conceptual mock-ups, to proofing, testing and launching our new series of websites, they were fast, creative and able to deliver results way beyond expectation. Thanks to the entire team – we’re looking forward to the many more projects that lie ahead. Andy Mullins – Director.

(Big ups to Ken, Pan and the team. Top stuff.)

CommBank Treat Tree

Here are a couple of shots of a recent art project we did for CommBank. The Treat Tree happily dispensed lollypops to delighted patrons of the Flix in The Stix events throughout NSW over a six week period. The tree really hit the sweet spot (oh yeah..!) and will be soon coming home to Melbourne. Thanks to the brilliant Adam Goodrum for his magnificent handiwork!

CBA Treat Tree Outdoors

CBA Treat Tree Indoors

CBA Treat Tree Indoors

CBA Treat Tree Indoors

A Pier For The People

Melbourne’s original Princes Pier was built more than 90 years ago and is one of the city’s most important waterfront locations, having played a key role in Australia’s wartime history, particularly as the first landing point in Australia for thousands of post-war migrants.

Along with a new promenade and restored gatehouse, Major Projects Victoria needed a way to bring the history of the pier to life for locals and tourists alike.

Keeping in mind the significant heritage and historic feel of the pier, The Royals designed and developed an interactive touch-screen kiosk which allowed users, young and old, to engage with the pier’s historic content, from video to text and images.

The kiosk has been deemed a huge success by all who visit it and has added a whole new dimension to the now revitalized landmark, ensuring that the memories and stories from years gone by are restored and retained for generations to come.
Princes Pier Kiosk

2012: And We’re Off.

Today we’re announcing several new business wins following the relaunch of the agency just a few months ago.  Since myself, Nick and Andrew joined Dave and The Royals we’ve managed to pick up several new accounts including:

Realestateview.com.au :  The Royals have been appointed as digital strategy agency of record for one of Australia’s leading real estate portals.

Crumpler :  The Royals have been appointed as Crumpler’s creative agency of record.

Mossimo :  The Royals have been engaged by Brand Collective to work with the streetwear label, Mossimo, to deliver digital innovation for specific product campaigns.

Laterooms.com (Europe’s second largest hotel room booking site):  The Royals have been appointed to develop the company’s integrated launch campaign here in Oz.

Moneytribe :  The Royals have been engaged to design and launch a new financial services mobile social product.

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