I spent Friday night with my hands behind my head being interrogated and repenting my sins

I went to Underground Cinema.

The only details we knew about the cinema experience was the name, Hope 2.0 and the dress code, foreign.

Communicating only via Facebook, we were told the location of the event the day before – Coburg, and given the instructions to be on time, we won’t wait!

We arrived to join the line of other foreigners, mainly Mexican’s and the French it appeared. The line snaked along a chain link fence – on the other side of the fence, where guards dressed in army fatigues and swat gear whilst directing large muzzled Alsatians along the line. With the odd gypsy lady walking along and singling out people and placing an orange in their hand… I was “lucky” and received one.

Screeching around the corner, engine revving and slamming on the brakes to come to a sliding stop appears a white battered van. The Guards start shouting and swearing at us to get us running into the back of the van, the van is dark, the windows are blacked out with newspaper. There’s a few a laughs and giggles – these soon vanish as the driver tells us to “shut up, you think this is fun, you won’t for long!” With a heavy right foot we hoon off going who knows where, a couple of handbrake turn’s and never seeming to slow down, people are bounced around the back and laughs are replaced with screams.

We come to abrupt halt and a gun comes through the door and more shouting as we get pulled out of the van and pushed into a large covered processing area, guy’s one side, girls the other side we’re told. I’m holding my orange, not sure what would happen if I dropped it. We all get shouted at, “don’t look at me”, “look at the ground”, “hands on your fucking head!”. Two members of the armed guards see the orange I’m holding and roughly pull a black back over my head and drag me off, making me run with no idea where I’m going.

I get thrown into a seat, and there’s more shouting, this time asking for my name, then I hear a female voice and the bag is removed, bright flood lights are blinding me and the two guys in balaclavas are so close I can smell their breath. The woman is telling me that I’ve betrayed the uprising and I need to get back onto the plan and can I be trusted? My face is marked with charcoal and I’m given a slip of paper. The bag back on my head, I am ran out of the interrogation room and thrown into a chain link fence…

I walk around the corner and things are a little more relaxed. There’s food and a bar. The area looks like a makeshift camp, rooms made from blue draped tarpaulin. There’s guards walking around and hassling people, and odd rooms, with equally oddly dressed people in them – I lost the people I came with long ago.

After grabbing a drink, I pull the note from my pocket “You must find the preacher, repent your sins and find Bruno”.

Around the camp, it feels a uneasy, you’re not sure when the next thing is going to happen, there’s small explosions going off and the guards drag people off with black bags on their head.

Wasn’t too hard finding the preacher – she was walking around waving a bible to the sky and screaming. I talk to her, she demands I get on my knees, she shouts, there’s a lot of shouting tonight, “whats your sin”, “um, I stole an ice cream when I was a kid on the way home from school”, she call’s me a thief, hits my with her bible and makes me to scream to the sky that I repent my sins. She believes that I truely feel sorry and have repented, she gives me a sleeping bag and sends me on my way to find Bruno.

This finding characters and solving missions carries on for another hour – every attendee that night gets missions.

More shouting and we’re given cardboard signs with “freedom” written on them, what appears to the leader of the uprising, gets on a platform and delivers a speech about freedom and a made up government, he marches through the crowd, we follow, whilst banging our signs and shouting freedom – we’re lead into another warehouse – this time there’s a cinema screen and seats.

Guards get on stage and tell us to keep the event a secret until its all over.

I found my friends. We watched Children of Men.

The night was an incredible way to experience cinema. Amongst other things. Sign up to their newsletter and social account ready for when the next one is announced.



Less And More

I was just reading more of the recent iOS 7 commentary (I’ve nearly had my fill..) and thinking about Sir Jon Ive’s oft-noted admiration for the designer Dieter Rams. in the more than 40 years that he spent working at Braun, dieter rams established himself  as one of the most influential designers of the twentieth century. His elegantly clear visual language not only defined product design for decades, but also our fundamental understanding of what design is and what it can and should do. His design philosophy is summarised by the phrase “Less and More” (see the book). I suppose one of the ket tenets underpinning that is that simplicity, attractiveness and functionality are not mutually exclusive; that you can indeed have less and more. The way this is elaborated on most clearly is via Rams’ ten design principles:

good design is innovative.
good design makes a product useful.
good design is aesthetic.
good design helps to understand a product.
good design is unobtrusive.
good design is honest.
good design is durable.
good design is consequent to the last detail.
good design is concerned with environment.
good design is as little design as possible.

In thinking about how we go about creating digital products and experiences today, I think these principles are more relevant and important than ever. In fact, when you look closely, many of these come from the same intentions as our old fave, Eric Ries’ “Minimum Viable Product” (also, see adjusted versions “Minimun Desirable and Delightful Product”). When make websites, feeds, apps and other ideas it’s often tempting to be novel rather than innovative, faddish in our design or create communication products that interrupt rather than add value in other ways. The design principles above should apply more than ever to products that have interactivity embedded in them. We need to strive to have a person understand the intention of the design (without knowingly being a part of that process) and to have a clearly articulated view of the usefulness and role of the things that we’re making. If we try and follow those principles, stuff we make can have significance. For a product, being significant in some way, is the ultimate ambition.

Just thinking out loud :)


(The last time we referenced Rams’ and “Less and More” was when Georgie, The Royal, wrote and designed this piece called iPad: WTF?. It set out to explore what role tablet computing products might come to play in people’s lives. Since publishing that in 2009, the iPad has clearly found a place in many people’s daily habits.)