The growing number of impositions companies are making on people’s privacy and online detail, is slowly seeping into mainstream conversation. Every time Facebook or Instagram changes the way they handle people’s data or make a misstep, it chips away at our online openness.

UPDATE:  This event has now been and gone. Check out the recap here:
http://theroyals.com.au/2014/08/a-recap-of-our-flux-sydney-candy-from-strangers-event/

The revelations about the NSA overreaching in their snooping had social networking companies racing to declare their own exclusion from the programs. Online and social advertising particularly relies heavily on access to personal data to drive relevance and effectiveness. And a medium term view, where anonymisers and ad-blocking take off, puts pressure on marketers to deliver value outside traditional ad formats (“native advertising” anyone?)

Will we find ourselves marketing to a consumer’s silhouette, a version of themselves that they allow us to see?
Do people on the ‘dark net’ buy things too?

Is privacy a right or an illusion?

When
6pm, Thursday 31st July

Where
Establishment conference room 3, level 3, 252 George St, Sydney

RSVP
Please respond to RSVP@theroyals.com.au by Friday 18th July.

Panelists include
Dan Rosen, CEO, ARIA
Tim McColl Jones, Executive Manager, Group Brand & Marketing, QANTAS
Skye Laris, Chief of Staff, Australian Labor Party
Dave King, Strategy Director, The Royals
Christopher Joye, Contributing Editor, Australian Financial Review

Inspiration
If interested in understanding more on the topic ahead of the discussion then check out some of the background articles collated at
fluxbytheroyals.tumblr.com

What is FLUX
FLUX is a series of moderated panels that includes some of Australia’s highest profile business people primarily sourced from the media, marketing, investor and entrepreneurial communities.

In terms of format; think Q&A meets Insight.The objective of the series is to get clever, senior people together to discuss and debate some of the juicier business challenges we all face along with their potential impacts.

The objective of the series is to get clever, senior people together to discuss and debate some of the juicier business challenges we all face along with their potential impacts and we are really excited about the high profile, opinionated and entertaining panels that are coming together.

This FLUX ‘episode’ on October 23 focussed on disruption. What is it, can you resist, can you use it? Where is it happening now and next?In terms of format; think Q&A meets Insight. A five person panel with a “hot seat” that rotates people from the audience into the panel discussion to keep new and fresh perspectives present throughout the 90 minute event.

The panel included:

• Bruce Buchanan, CEO ROKT, Ex-CEO Jetstar
• Andrew Jaspan, Founder of The Conversation, Ex-Editor of The Age
• Ed Smith, Executive Director, Sales and Marketing, Foxtel
• Grace McQuilton, Co-Founder of The Social Studio
• Chris Hitchen, Founder getprice.com
• Dave King, Innovation Director, The Royals

Thanks to everyone who came along. It was a great night with lively conversation and many interesting ideas came to the surface. We’ll have some video and photos up soon.

Let Claire know if you’d like to be invited to the next event.