Code for Australia & The Royals

We’re pleased to announce the launch of the new innovation initiative, Code for Victoria by the wonderful people at Code for Australia. The Royals are helping bring this to life, help find some incredible fellows and help government capitalise on the opportunities that digital transformation presents. Code for Australia and the Victorian Government’s Public Sector Innovation Fund are working together with the public to find new solutions to old problems.

In case you don’t know much about Code for Australia, jump over and have a look through. Alvaro and the guys there have created an organisation that’s making real headway into addressing public disengagement and distrust in government services. They have created a series of programs that use transformative, civic technology to a make a real difference to the way government operates.  

The Royals are also involved in the academy which looks to cultivate bold ideas and connect with leaders in the public and private sector. It’s great to see innovation programs that aren’t necessarily focussed on startup incubation and raising VC.  The Code for Australia guys have found a completely different route to making a difference for society as a whole.


The Royals welcome Tom Hyde from UK

Today we’re chuffed to announce the arrival of another new member to the rapidly expanding Royals team.  Tom Hyde has joined as Social Media Strategist, working on a range of Royals clients including SPCA, Penfolds Wines (Treasury Wine Estates) and realestateVIEW.

Returning from London, Tom previously held the position of Strategy Planner at one of the UK’s largest social media agencies, Jam – part of the Engine Group. There he led social strategy and campaign execution for a diverse set of brands such as Sky, Samsung, News International and Specsavers and the UK Government.  “I’m thrilled to be working with the unique combination of Creative and Innovation Directors, Nick Cummins and Dave King – add in The Royals roster of brands in this key period for social communications and you’ve got an opportunity with almost limitless potential.”

Commenting on Hyde, Dave King, Innovation Director at The Royals said, “It’s rare that you come across someone as capable and experienced as Tom that’s also a great cultural fit… plus he has great social media hair.”

When he’s not producing gems of strategic and creative wizardry, Tom celebrates art, design and the randomness of the Internet at – one cat gif at a time.