To help the Jetstar celebrate its recent tenth birthday, we set in motion an emotive party game and followed as the gift of flights was delivered around the world.
The video captured Jetstar cabin crew playing the ultimate game of pass the parcel, delivering surprise domestic and international flights to unsuspecting members of the public in Melbourne, Tokyo, the Gold Coast and Queenstown.
The pass the parcel adventure began when the Jetstar Facebook community was asked whom they thought most deserved a free flight. After hundreds of comments, the most popular response was a hard-working nurse and so an unwitting nurse taking a break opposite the Alfred Hospital Melbourne triggered the gift-giving chain.
The Jetstar cabin crew presented her with a glowing orange box containing a free flight voucher and she was asked to set a challenge to whom she would like to pass the parcel onto next.
Throughout the journey, Jetstar was challenged to track down a myriad of characters from a man in a leather jacket, a mother pushing a pram, someone with a big smile as well as a family. Whatever the challenge, Jetstar found them and passed the parcel once more.
With Friday’s announcement regarding the impending launch of Facebook Home, we mobile users are now getting all lathered up about the possibilities of Facebook leaking out its app into every orifice of our phone. No more will we need to tediously tap an icon to see our friends every update and photo: it will allow bubble to the surface in beautiful Chrome-less form when we’re not looking (Battery life, watch out). Facebook is taking advantage of the openness of Android’s architecture if trying to provide a differentiated experience not possible on iOS and trying to evolve its mobile, social environment to be more in line with the way people use Facebook on the go (read: lots of messaging, very little ‘app’ interactivity).
But, of course, this service is ‘free’. And, as such, comes with more than a few concerns about privacy, given Facebook’s record of missteps in this area. As Home rips through through your communication, location, social activity looking for better ways to deliver its goodies, so to is it mining every aspect to offer up relevant, contextual advertising. And this might not be advertising off to the right hand-side of a page or drip-feed into your newsfeed. Quite possibly, given Home’s ambitions, these ads might find their place right up their. On the front of your mobile. Every time you wake it up. The Verge asks “but what if your friends are ugly?” Good point. But also: I’m not sure if you’ve ever seen any ugly Facebook ads or not.. Oh hang on, yes I am sure. Here are a few that might welcome you next time you whip out your most personal of devices:
To announce Misschu’s arrival in Bondi, and to celebrate the launch of the brand’s new website, online ordering and iPhone app, we decided to light up the Sydney beach-side precinct and offer hidden goodies. We called it The Great Dumpling Hunt.