Sydney photographer Juli Balla’s Mad Men-esque style launches the Sydney office edition of The Royals’ art gallery.

Juli takes us back in time with this striking image from her personal series Where The Sidewalk Ends. Through meticulous craft and attention to detail, she manages to transform Sydney into a Mad Men-esque set straight out of the 1950s. Every image draws you in and tells its own story. The casting, location, wardrobe, hair and styling are all highly considered and evoke a strong sense of time and place.

Juli Balla - Where the Sidewalk Ends
Juli Balla – Where the Sidewalk Ends

This piece is featured in The Royals’ Sydney office as part of our rolling art gallery, which aims to showcase creative talent that we admire and work that inspires us.

Juli’s European background has “made a mark on [her] personal style.” She is influenced by art and cinema, and her creativity is constantly fueled by travel.

“I feel it is very important to create a distinctive mood in my editorial work. I strive to create images that will stand the test of time, transcending the current trend of the day. In my personal work I aim to create a form of visual poetry.”

Both of Juli’s parents were photographers and she graduated from Canberra Art School in the late 1980s. Her commercial clients include Qantas, David Jones, Mercedes benz and Nivea.

“While working on commercial projects, I find it most satisfying when my team and I follow the client’s brief, and I can also infuse the work with my personal style. I especially love making use of the serendipitous during location work,” she says.

Juli’s bio:

I have worked as a fashion and advertising photographer based in Sydney for 24 years, and also regularly work in Europe, the USA, Singapore, China and Japan. I have photographic representation in: Sydney, Milan, Beijing and Shanghai. My work consists of magazine editorials, advertising, fashion and cosmetics campaigns and portraiture.

I work for magazines such as Grazia Italia, Elle in South East Asia, UK and France, Vogue Australia and Britain, Harpers Bazaar, Marie Claire worldwide.

I also enjoy my celebrity portrait commissions. My recent assignments include international celebrities such as: Rachel Weiss, Cate Blanchett, Hugh Jackman, Tony Colette, Olivia Newton John, Abbie Cornish, Miranda Kerr, Rachel Ward, Richard Roxburgh, Miranda Otto, Portia de Rossi, Terence Stamp, and Priyanka Chopra.

As both my parents were photographers, I couldn’t help but fall into the profession. In 1980 I emigrated from Budapest to Australia, and graduated from Canberra Art School in 1987 with a major in photo media. I have been creating personal work since the beginning of my career, and have exhibited in solo shows as well as in numerous group exhibitions from 1986 to the present.

juliballa.com and @juliballaphoto