Job Role: Junior Account Manager

Have your sights set on Account Service superstardom?

We’re on the hunt for an Junior Account Manager (full-time, Sydney-based) who’s destined for BIG things. What’s a day in the life of a Royals look like?

  • You’ll work closely with the Royals teams to deliver well-managed, polished, outstanding work for our clients on time and budget.
  • You’ll manage and nurture client relationships to keep them super happy.
  • You’ll master the skills of all-round project management. At the Royals, a ‘Can Do’ attitude is everything – you need to be super keen in order to learn everything there is to know to become the next agency Account Service All-Star. Ideally, you’ll have 1 – 2 years experience and already have an understanding of general agency processes so you can hit the ground running on an amazing portfolio of clients. What else are we looking for in our new Royal?
  • You’re hungry and cannot learn enough, fast enough…about our industry, our clients and our crazy world.
  • You know how to keep calm and be proactive.
  • You’re inherently curious and not afraid to ask questions.
  • You’re an admin wizard.
  • You hate leaving the office with anything still left on your ‘To Do’ list.
  • You’re passionate about the importance of delivering first class client service.
  • You can juggle multiple things (plates, fire sticks, projects) all at once.
  • You’re organised and an organiser.Interested? Find out more by talking to Kristy at

eSports: it’s game time


UPDATE: recently, Royals partner-at-large, Andrew Siwka, was invited onto Paul Gardner’s Radio 2GB show to chat about the eSports phenomenon. Have a listen here.

The following post was originally seen in  Everybody Knows, our new weekly newsletter publication exploring the realms of creativity, popular culture, media, art and technology. – one topic at a time. Consider subscribing now.

Picture this: Millions of teenagers glued to screens across the world, watching their favourite athletes battle it out in leagues, competitions and matches to the death – but here’s the odd thing, the athletes are hardly moving. At least in the physical world. In the near future, it’s what your kids, nephews and nieces will be following instead of an AFL or NRL team.

Why? Because eSports is live competitive video gaming. A sports industry that builds tournaments and competitions for professional gamers to compete against each other for huge prizes and the glory and adoration of million of fans. It’s exciting, widely distributed and can make kids rich.

The setups are epic. Think World Wrestling Federation with cheerleaders, spectacular stages, lasers, booming music, screaming fans and cosplay. Young, (often) male, energy drink-fuelled players vie for shares in prize pools of up to $10M. Huge pressure, epic rewards, celebrity status ensured for the victors.

Here the players are the rock stars, tethered to their high performance PCs by Beats headphones, their stages are the worlds and levels within games like League of Legends and Starcraft.

Newzoo estimates that there 205 million people who watch eSports globally, and interestingly 40% of that audience don’t even play the games they watch. Last year’s League of Legends championship, for example, drew nearly 30 million viewers, putting it in line with the combined viewership of the 2014 MLB and NBA finals in the US.

Originating in Asia, the eSports industry is now gaining popularity in the US and Europe, and that means prizes, sponsorships and endorsements are starting to reflect global impact. Global revenue is expected to reach $US465M by 2017, tripling in 3 years, the main benefactors being the publishers, event organisers and organised teams. The money itself comes from brands that want to tap into a highly attractive group of young, educated, and wealthy people. These fanbases are deeply engaged, in both a media and community sense, and are increasingly hard to reach via traditional channels.

And of course, where money goes, scandal often follows. In July this year, there were revelations that a Counterstrike-winning team had admitted to widespread use of the ADHD medication, Adderall. Normally performance enhancing drugs that are associated with physical sports build an advantage in strength or stamina. But in eSports, it’s all about concentration levels and reaction times.

Then in August, Valve’s own DOTA 2 championship was brought to a screaming halt by a denial of service attack (DDos). In physical sporting terms, this would be like hundreds of thousands of people defying security and running onto the field. Except it’s millions. And really, really hard to stop.

eSports matters because it’s an example of an industry that is built for today, one that has truly embraced a global opportunity by putting players and fans at the centre of its brand of entertainment. By using live streaming, interactivity and fan involvement, eSports delivers an experience for audiences used to being involved in their entertainment – something traditional sports will always find hard to match.
Don’t take my word for it: ask a kid.

Andrew Reeves

Job Role: Junior Strategist

Say hello to the Royals planning team.

We’re super friendly and looking for a junior strategist who’s Sydney-based to join us. Is there anything you can help with? Sure. There’s plenty…

  • Category analysis.
  • Desk research.
  • Research summaries.
  • Insight/opportunity hunting.
  • Brief writing.
  • Workshop prep.

But, what exactly are we looking for?

  • You have a year (or two) under your belt in an agency. The good news? It doesn’t have to be in strategy.
  • You’re hungry to become a strategist, not because it’s a cool job title (yeah, we know
  • it is…), but because you’re a naturally curious person who is most happy when you’re getting in under the hood of a brand, behaviours or culture.
  • You’re equal parts creative and logical.
  • You’re collaborative, not a ‘bubble thinker’, but someone who isn’t afraid to share early, ask lots of questions.
  • You know that you don’t know everything and know that you never will – a great
  • strategist is about constantly learning and relearning.
  • You have the kind of attitude that creative and clients alike just dig.
  • You’re ready to try new things and ask for help along the way.

How might you know if you’d make a good Royal?

  • You’re inherently curious.
  • You’re an interesting person.
  • You’re a doer.
  • You’re not afraid to ask how, why, when.
  • You’re Hungry to create better ideas than what is out there at the moment.
  • You’re a bit of a slashy and never afraid to try something new or get your hands dirty.
  • You’re a rockstar to get on with. I.e. We’re just going to love having you around the place.

Interested? Find out more by talking to Kristy via

Job Role: Mid Weight Designer

Full time, Sydney-based

Do you have a passion for craft and quality? Perfect. Because the Royals are now looking for a junior-mid weight designer/art director to join our family and we have plenty of things to keep you busy on the tools.

How do you know if you’re a Royals designer?

• You have a great sense of style

• You have your own conceptual ideas and creative input

• You have the ability to design in many different styles, techniques and tones

• You have solid Adobe suite skills (Indesign, Illustrator, Photoshop, Acrobat) including getting work print ready, mock-ups for pitches and presentations

• You bring your own passion and understanding of concepts to the table rather than just what is fashionable for the time or on trend.

Ideally, you’ll have a minimum of 2-3 years graphic design experience in an agency or studio environment. You have the ability to work to deadlines and juggle multiple projects on the go.

You understand a brief and can take direction from creative and design teams working across digital and print platforms, as well as not be afraid to make your own creative contributions.

At the Royals, a ‘Can Do’ attitude is everything – you need to be motivated, possess a willingness to learn and build on your design skills to hone your craft. Interested? Find out more by talking to