This is just a post about one post. We work closely with a bunch of our clients on big, small and tiny ideas for social. With Jetstar, we run campaigns, create ‘campaignlettes’ and continually try new content formats and ideas.

Recently, we created an Instagram ad that asked users to screenshot a rapidly-moving animated image to randomly choose where they should go on a holiday next. Kinda destination roulette. People loved it! By using an interaction that is used everyday by people on their mobiles, but not actually embedded in Instagram iteself, we created a really novel way for people to engage with the brand and their travel dreams.

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Simple, tiny fun. That worked.

– Over 485,000 consumers reached over the 3 days
– 850 clicks to the website
– 6,400 likes across 3 days and almost 100 re-grams
– Almost 500 comments, a few such as:  ‘Super clever concept – well done Jetstar’, ‘Love this. Great marketing Jetstar’, ‘Very strategic move – bravo to the marketing team’, ‘Best marketing campaign by an airline I’ve seen’.

Sometime’s it’s the little things. Hit play and screenshot the below. Where you off to next?

Dave
@daveking

 

 

 

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