The Royals at Google Firestarters

Last week I was lucky enough to be invited to talk to the Melbourne strategy, planning, creative and innovation community at the Google Firestarters event. The topic was ‘Adapting strategy for an adaptive age’ and I chose to run through something quite practical that we’re exploring at The Royals. It’s a ‘Creative Sprint’ process that’s an adapted ‘homage’ to the thinking of Ideo/Google Ventures/D.School etc. The organiser, Neil Perkins, has a great writeup of my preso as well as the others from both the Melbourne and Sydney events:

Go read: Google Firestarters Australia – Adapting Strategy for an Adaptive Age.

Thanks to Neil and the guys from Google for the invite. It was great to hear perspectives from the other Melbourne speakers. Let me know if you want to have a chat about our efforts in adapting and running creative sprints.