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Today, we’re announcing the launch and deployment of our Content Engineering Studio in the Melbourne office. This is the culmination of a couple of months of research and planning around directions in which The Royals could extend our service offering in light of emerging client requirements and consumer behaviour. Our capacity to create captivating social content has been well established for a while now, but now we have a service that provides Royals clients with agile, iterative marketing content for a variety of platforms. Formats include:

* Content with cultural resonance (leveraging real-time trends)
* Real time, newswire and rapid response
* Longform editorial
* Data visualisations and infographics
* Film and social mini-clips

In partnering with our programmatic platform providers, we are able to algorithmically ensure effectiveness and ROI via a on-going process of iterative optimisation. Additionally we are able to develop audiences and prospect pool so that we can distribute our messaging in the right place and right time.

The Content Engineering Studio is headed up by Dave King, our strategy director, and consists of social people, journalists and designers . A developer and film-maker are metres aways and able to drop in ad-hoc and ensure rapid turn around and deployment of content. It’s an exciting new endeavour that will allow our clients to maintain a near always-on distributed messaging presence and drive engagement outside and around key campaigns.

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