Stronger Together was a social media campaign that we helped launch for Teach for Australia.

The Challenge
The campaign aimed to create a conversation about the educational gap in Australia. TFA wanted a social idea that could build awareness around the fact that there is a lot of young talent out there in the community, if only everyone were equally given the same opportunities.

Solution
Working with students from Hume Secondary College we created a tailorable online film clip. The students performed and starred in the clip. It provided a fresh way to get their message across, with visitors to the site able to interact by providing their own thoughts on the issue within the video. The idea allowed us to celebrate the impact TFA are having in the community as well as giving an engaging mechanism to educate the broader population about the TFA program. The campaign wouldn’t have been possible without the fantastic and generous help of director Matt Wilson and musical director James Cecil from Level 2 Records.

See the campaign here.

 

stronger-together

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