The Taylor’s range of sauces, marinades and dressings have long been held in high regard by those with a penchant for the finer tastes – it was often found sold by the top quality food purveyors. Through updated packaging and an improved product mix, the Taylor’s brand team had secured extended ranging within the grocery channel.
The primary objective was then to increase brand and product awareness and provide support for the extended ranging.
Providores are renowned for their care and passion, their love of specialty produce and their authenticity is genuine, so to help generate these providore-led cues and tie them to both the brand and the products, we developed the positioning of “Taylor’s, The Providore’s Choice”.
We sourced two of the leading providores within their respective fields; Adam North of Hopkins River Beef and Deborah Corrigan of Corrigans Produce Farms. But rather than just put a face next to the product, our creative team with the help of food stylist Susan Tilley created one-of-a-kind food-as-artwork pieces with patterns consisting of each providores produce as a back drop.