Social Kinetics and “Hunger For Glory”

We’ve been working on a social media measurement algorithm called Social Kinetics. Our aim is to craft it to identify ‘meaningful social moments’ as they’re about to happen, or as they’re beginning to be meaningful. We’re using a range of inputs to make this come alive and we’re constantly tweaking and iterating on it’s makeup. During the recent Summer Olympics we decided to imagine an artificial scene where people had the sense of rapidly trending themes in society around them (calling it “Hunger for Glory”). Of course in this instance, that ‘sense’ came from massive signs that were mysteriously erected in their midst.

Simultaneously, we’ve been thinking a lot about simple signals: opportunities to convey information in super-reduced forms. These could be an alert or a message, a glowing light, a toy that makes an announcement or a piece of jewellery that slightly vibrates. These signals become especially interesting when they’re keeping an eye on non-essential information or activity. Non-critical stuff. This kind of information flow doesn’t need pride of place – it’s happily ambient and humble about its role in life.

Finally, like many, we’re somewhat obsessed with the possibilities of creating physical-digital conduits: allowing the internet to leak into the world around us. Or more accurately, tapping into data that’s already all around us.

So our little scene above is an experiment in releasing our social kinetic algorithm into a (tiny) physical space using simple signals. It’s about learning by doing and continually pushing to better understand the role of all of these themes in our complex, media and technology-riddled world. Oh and it’s heaps of fun. Thanks for reading :)

In our Hungerford diaroma above, the brightness of their enivronment indicates the degree to which the term on the screen has accelerated to prominence. This is the secret sauce.

Little mobile toy

hey… just a quickie: if you head to on your iPhone, you can easily resolve any argument or issue. Ah the technology.