Misschu, a Vietnamese tuckshop brand was struggling to keep up with orders via phone and fax, frustrating customers and staff alike. A more efficient solution was needed to deliver misschu’s lip smacking “tuckshop” food to her legions of fans.
Keeping in mind that misschu’s inner city customer needed an ordering and delivery solution that fitted seamlessly with their upwardly mobile lifestyle, the ordering process in question needed to be lightening fast, highly accessible and easy to use.
Our solution included a new website and iPhone application – both of which were integrated with a bespoke, browser based POS system – all wrapped up in a new misschu brand id. Our in-store solution even included a “buckock” chicken sound to alert staff members to new orders (very reflective of misschu’s authentic Vietnamese tuckshop vibe).
Much like her famous wagyu beef pho, the response has been magnificent by both staff and misschu fans alike, with average daily takings exceeding $4,000 in online orders alone – now that’s a lot of rice paper rolls… and a lot of time saved on the phone!


Open Field


Charities struggle to keep people motivated to donate. CARE has a longterm commitment to assisting women in developing communities. But the problems these women face go in and out of the spotlight. To garner more attention for the cause, we decided to make a beautiful object to sell, and to give the proceeds to CARE.

When people buy Open Field iPad magazine they give money to charity for the price of a magazine. We gathered content only from women, so Open Field is about women giving to other women. Open Field contains content from 28 incredible women from across the globe including Fatima Bhutto, Claudia Karvan and Sally Seltmann. Their stories are told using words, photos, video, audio and other forms. By getting Open Field into the hands of readers across the world, CARE’s mission is being better understood globally whilst simultaneously raising valuable money for its cause.


Stories Retold

For those of you who aren’t familiar with Melbourne Citymission, they are Victoria’s oldest charity and support the local community by providing assistance to those most in need, from disenfranchised youth to the disabled and elderly.

To help promote their amazing work and impact in the wider community, we developed an idea around the Anzac Day period that was based on renewed interest in Anzac Day services, particularly by younger generations.

We chose to leverage this insight; along with the understanding that as the brave service men and women progressively passed away their amazing stories were being lost forever. And so Stories Retold was born.

A competition that challenged young people to retell stories of a previous generation’s heroics and upload their videos for the chance to win a trip for two to Gallipoli. The competition lived in online social channels to maximise the reach of the campaign amongst the selected target and the video mechanic allowed for great content to be created and reused to promote MCM’s cause.

Four short films were created of residents from Melbourne Citymission’s Eltham aged care facility telling their heartwarming and inspiring stories. These films formed the nucleus of the campaign’s content along with TV, radio, press and digital banners.

The campaign has now closed but received a fantastic response with a groundswell of entries, support and donations.

All entries were judged by award winning Australian Director, Clayton Jacobson who had this to say about the winning entrant:

I was very impressed with Alexander’s piece for ‘Russian Rubles’, who like all good storytellers, has embellished, edited and re invented the text

to create a concise and very poetic rendition of the tale. The marriage between his fine performance and the images sourced, work beautifully together to create an evocative and moving short film – a clear stand out in my opinion that lingered long after the viewing – congratulations ‘Alexander the film maker’ – Clayton Jacobson

You can view the Russian Rubles here.