The Royals welcome Tom Hyde from UK

Today we’re chuffed to announce the arrival of another new member to the rapidly expanding Royals team.  Tom Hyde has joined as Social Media Strategist, working on a range of Royals clients including SPCA, Penfolds Wines (Treasury Wine Estates) and realestateVIEW.

Returning from London, Tom previously held the position of Strategy Planner at one of the UK’s largest social media agencies, Jam – part of the Engine Group. There he led social strategy and campaign execution for a diverse set of brands such as Sky, Samsung, News International and Specsavers and the UK Government.  “I’m thrilled to be working with the unique combination of Creative and Innovation Directors, Nick Cummins and Dave King – add in The Royals roster of brands in this key period for social communications and you’ve got an opportunity with almost limitless potential.”

Commenting on Hyde, Dave King, Innovation Director at The Royals said, “It’s rare that you come across someone as capable and experienced as Tom that’s also a great cultural fit… plus he has great social media hair.”

When he’s not producing gems of strategic and creative wizardry, Tom celebrates art, design and the randomness of the Internet at – one cat gif at a time.


Macdonald Shaw

Macdonald Shaw, an executive search firm pride themselves on providing more than just recruitment services, but rather see themselves as partners in the their talent’s journey to success. Their point of difference is not only in the services they provide during both the passive and active search periods but also as advisors and thought leaders.

Unfortunately, their website did not reflect this.

We knew that the solution should not just be a good looking website that explained the Macdonald Shaw difference, but rather one that acted as an ongoing source of advice and inspiration that would encourage repeat visitation and engagement. And so as a key talent engagement initiative, the Macshaw Journal was born – a bi-monthly collection of curated news and views aimed at keeping the talent engaged, informed and ultimately immersed in the Macdonald Shaw brand.

The inaugural edition based on the theme of Leadership, has recently launched and the team are now working on the second edition which will focus on sports and achievement.

Check it out here.

Greg Macdonald, CEO, had this to say:

“Andrew and the team at ‘The Royals’ have done a sensational job and we are so happy to have partnered with them on this ‘game changing’ project. So if anyone asks, ‘The Royals’ rock!”


Lode Goes New School

Last year, for our friends at Lode,  we ran series of campaigns called “The School of Maverick Thinking” where partner companies asked strategic questions to the Lode database via a Facebook app. The best response winning a 4-week paid internship at KPMG, Flight Centre and other participating companies.

Building on the popularity and success of those campaigns, in 2012 we decided to dial it up a notch. By allowing participants to contribute using any combination of words, photos, sketches or inspirational imagery, we hoped to really help people extend their imaginations even further. The first company to give it a whirl was PwC. The consulting behemoth received more than over 750 incredible responses! Suffice to say, PwC were blown away with the numbers and standard of contributions. The people at Lode are really clever, have a cracking business model and super to work with (although occasionally distraught when we beat them at ping pong). We’re looking forward to doing a bunch more Maverick Thinking campaigns over the coming months.

A Royal son is born

Who needs Will and Kate when our very own royal baby was born today to proud parents Andrew and Alex.

Freddie Fox Siwka arrived this afternoon to much delight, weighing 8.5 lb, long and skinny with lots of hair. More than dad we’re guessing.

Congrats from all your friends at The Royals – can’t wait to meet him.


Royals Housewarming Video Wrap

On March 2, 2012 we opened our doors to a few hundred of our closest friends. Our housewarming was a great way for The Royals to shake and bake with clients, mates and rockstars. Revelry ensued. Here is ocular proof:

Thanks to everyone who turned up, and for those who couldn’t make it, please do drop by and say hi. We’re here all week.

Teach For Australia

Bigger, Brighter, Bolder.

Teach For Australia is an organisation that we’re particularly proud to be involved with, as its all about reducing educational inequity in Australia. Though TFA’s message, mission and impact were grand, their online web presence was letting them down due to poor usability and visual impact. The Royals collaborative approach appealed to Teach For Australia and we soon got down to the business of workshops, business requirements gathering, fun with personas…you get the idea. With the above outcomes in mind, we proceeded to the design and development of the new and improved website.

Launched in late Feb, the site has already been greeted with much praise by partners, associates and stakeholders. A big congrats to the team who worked on this fantastic project. Top job.

Teach For Australia

Download “Bergensbanen” (the seven hour train video)

At the party on Friday we had quite a few people asking about the ‘train video’ we were projecting. Below is a link where you can download it for yourself (probably steer clear of the 246Gb version unless you’re housesitting or working somewhere very temporarily). It’s an extraordinary piece that works beautifully as a wall:

Download the 22Gb torrent here.

But also note, from the NRK site: “The original file was 165 GB, too much for most people to download. We coded a 720 50P, 1280×720 version, resulting in a 22 GB file. You need a filesystem on your drive that takes files bigger than 4 GB. Most external drives have a FAT32 filesystem, which has a limit of 4 GB. NTFS and HFS+ works fine.”

More info here:

Party people in the house tonight. Friday March 2.

Yes, it’s the warming of the Royals’ house tonight. It’s gonna be heaps of fun so bring your prancing shoes and a healthy appetite for revelry. There’ll be bountiful food and drink ..oh, and the music: pretty sure you’re gonna get a kick out of that too. Details are as follows:

You’re welcome from 6.30pm.
Main entertainment at 8pm (make sure you’re there well by then!)
Oh and it’s tonight: Friday March 2. 

Level 3, 105-115 Dover St. Richmond/Cremorne.

Any questions, try calling any of The Royals.. or if we don’t hear the phone ring over the filling of ice buckets or the quaffing of hair, shoot us an email to