Startup: why it’s not a dirty word

Five years ago I resigned from an “integrated” multi-national agency to work for a startup. At the time, I was told by a manager that they’d be happy to keep my job for me. I was after all going to a startup… so who knew how long it would last. Ironically, that startup was so successful it was bought out by another multinational. But that’s a whole other blog post. A few years on, and with startup success stories flooding our feeds, larger organizations are starting to pay attention.

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