Lode is a student recruitment database with a difference. Instead of a standard job search, it helps students build rich profiles by providing features such as detailed resumes, video upload and the opportunity to market themselves to employers of choice. The employers are then able to filter and find the most appropriate students for the role. Everybody wins!
In 2010, The Royals ran four successful Facebook campaign for LODE, which encouraged students to respond to a strategic question posed by a corporate partner with the best response winning a four-week paid internship at that company. We called it The Lode School of Maverick Thinking.
Building on this success, and with some key learnings from the first set of campaigns, we developed The Lode School of Leftfield Thinking where the key difference was the ability for students to respond to the questions posed via:
- Image / photograph
- Both text and image
This method opened up the responses greatly and provided students a number of ways to reply and be engaged.
In February of this year, PwC were the first company to take advantage of the updated app and the results were astounding.
- Number of Lode members targeted: 180,000
- Entries received: 748
- Facebook likes/fans: 6,600
.. the title of this post came from a comment on Metafilter discussing Digg. But it applies to a much wider range of things currently happening online in newspaper content, paywalls, microtransactions, apps etc. I haven’t seen a more succinct way of describing the trade-off for not paying for content online. The two basic models are either you buy the content, or someone buys (or leases) you, your attention and your data.
PS. Of course, sometimes you pay for it and are still the product as well..
Teach For Australia identified the need for a new website that would provide meaningful connections to all key markets, providing them with reasons to engage as well as effectively communicate the urgency of their mission.
The site needed to provide the user with a sense of action, movement and dynamism, reflecting the organisation’s activity in the community, schools and the political arena, all aimed at reducing educational inequity in Australia.
We started the process with a series of stakeholder workshops where we identified key business and marketing objectives. From here we developed a collection of user profiles, identifying their needs, actions and ultimately user journeys. This led us to a thorough and extensive list of site functions, which we prioritised and developed further, into a detailed functional specification document.
From a design perspective, we created moodboards which reflected the organisation’s key attributes of; movement, action, urgency and leadership.
The resultant design provided not only clear user paths but also a multifaceted and textured layer to the core functionality that sat beneath it.
The http://teachforaustralia.org/ website launched in April of this year to great acclaim due to its engaging design, user friendly navigation and fresh content approach, which is reflected in the site data indicating an increase in new visits, page views and general site enquiries.