When the Satorialist hit Melbourne on the weekend, the fashionistas waited with baited breath to see where he would surface. Gertrude St? Brunswick St? Racecourse Rd?.. nope, Chapel St. Much to the chagrin of many of the site’s commenters, Scott Schuman headed down to Windsor to see what he could see. What he found was Mr. Emmanuel Dakis, Tailor. Locals will recognise Mr. Dakis from his wood panelled shop, his suits measured in degrees of dapper and his welcoming smile. We popped into the shop at lunchtime and thought we’d show him the photo on front of the Satorialist’s blog in case he hadn’t seen it. He hadn’t, and in fact, didn’t really know what the Satorialist was or where the photos were going to end up after Scott took them.
When we showed Mr Dakis to himself on my mobile, he nodded approvingly and began to tell us about the featured jacket. When his daughter came out from the back of the shop, she asked us what the site was about and we took her through it. I mentioned that the site has 120,000 people look at it every day and more than 3 million each month. Mr. Dakis smiled as his daughter translated this but only in way that suggested this was the audience him and his craft rightly deserved.
Just as Tourism Australia will fund the Satorialist’s trip to Oz to leverage his online influence, so too should the photographer’s subjects benefit from being content for a day. So here’s to you, Emmanual Dakis – tailor of 40 years experience for ladies and gents, invisible mending, leather work, alterations & repairs – and Chapel St, Windsor’s latest new media star!