— We are The Royals

Today we’re announcing several new business wins following the relaunch of the agency just a few months ago.  Since myself, Nick and Andrew joined Dave and The Royals we’ve managed to pick up several new accounts including:

Realestateview.com.au :  The Royals have been appointed as digital strategy agency of record for one of Australia’s leading real estate portals.

Crumpler :  The Royals have been appointed as Crumpler’s creative agency of record.

Mossimo :  The Royals have been engaged by Brand Collective to work with the streetwear label, Mossimo, to deliver digital innovation for specific product campaigns.

Laterooms.com (Europe’s second largest hotel room booking site):  The Royals have been appointed to develop the company’s integrated launch campaign here in Oz.

Moneytribe :  The Royals have been engaged to design and launch a new financial services mobile social product.

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Comm Bank needed some help to leverage their sponsorship of the Moonlight Cinema.Inspired a little by Charlie and the chocolate factory, we came up with the Golden Cone promotion. Every patron was given a free choc top icecream on arrival, and alerted to the fact that there were 8 lucky “golden honeycomb” hidden amongst the standard vanilla versions. If you were lucky enough to find a “Golden Cone”, you won an immediate upgrade to the VIP section, with a deluxe bean bag and fancy picnic hamper full of goodies..As you can see there is no doubt we surprised and delighted a bunch of people on behalf of CBA.

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Look what we made. This is the first iteration of the StoryStool. It receives phone interviews and audio that’s uploaded to a client’s website and plays them back via the handset on loops for people instore. The next version has a pressure sensor in the seat that triggers a phone ring when people sit down (and it has a surface transducer in it. Because it sounds cool).

UPDATE: StoryStool hits the park

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We are in…….well not exactly. We have the keys and the a team of builders working madly to do the basic initial fit out. It is also big. Real big. Close to 1000sqm big. The perfect size for a new business with big plans.

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Duck roll with banana leaf. Extraordinary! New Bondi store opening next week.

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We seriously appreciate the extra website traffic we’re receiving thanks to the recent visit of the Queen. But while it’s great to have her in town, we probably should make it clear that we are not associated with her or her family. Look: they’re not bad people but to be honest we have little in common (apart from maybe an appreciation of small animals and an ongoing desire to mess with the psychological stability of family members).

But people often ask us about the origins of our company name, The Royals, so here are a few influences that drew us to it a few years ago, and again in its recent relaunched incarnation…

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In today’s Melbourne Magazine in “The Age”, there’s an article on the city’s best neon: including the monster on the top of our new office. We kinda figure if The Royals grows over the next few years, we might just change our name to Slade Knitwear..

 

 

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We’re very happy to be working with Moneytribe on a cracking new idea from some very savvy and successful entrepreneurs. Imagine you could see, at glance, the mood of people like you who have the same financial products as you. Or perhaps you’d like to see what insurance or mortgage those really happy people over there have. Or, heaven forbid, maybe you’d like to see if you’re paying more than the next bloke for exactly the same thing. If you have pockets, and a phone in one of those pockets, this is all about to get really interesting..

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O’Farrell hitting tough ones from the outside:


Siwka celebrates the brilliance of a glancing header..

(Cummins heading off to sign autographs..)
 

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For as long as I can remember I’ve always liked making stuff. The stuff I’ve liked making most is the stuff that does something, functional stuff, solve a problem kinda stuff. I’m sure growing up on a dairy farm had some kind of impact on me, in this regard. Farmers are always making stuff to solve a problem or to make life that little bit easier. It’s extraordinary what you can do with a piece of four by two and some bailing twine.

It must have been amazing to be a ‘making stuff ’sort of person in the era when lots of problems were being solved for the first time. The automobile, shoe polish, the thermometer or stilts. An era where products were products and there was no need for fancy brands or fancy brand ads. But it wasn’t long before someone else came up with another shoe polish and all of a sudden we needed brand advertising like the “Chunder Loo of Akim Foo” campaign of 1908. Which shoe polish was the best? Which shoe polish did Churchill use? Which shoe polish had a memorable character in it’s ads?

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