Well-credentialed, and oft-liked Royals creative, Lee Spencer-Michaelsen, hit up the Melbourne International Film Festival recently. We asked him to consider writing a review. And he did that. But he did more. Much, much more. Behold, Lee’s Beowulf-like appraisal of his festival experience..
I love our industry
We are a bunch of thinkers, makers, hackers, and misfits with the occasional genius sitting quietly in the corner. If you meet someone from our industry there is more often than not an instantaneous connection. Somehow we are all trying to achieve the same thing. We all fight the same battles and often have very similar beliefs.
And that is why the Royals have been having such great success with our new Say No to No campaign.
I was recently lucky enough to escape the Melbourne Winter and head to Sydney for Vivid Ideas 2017. On top of some incredible light shows and witnessing one of the best live performances I’ve ever seen from French music duo, Air, I had the opportunity to attend a number of thought-provoking events as part of Vivid Ideas.
We’re very excited to announce something special today.
Y2 (http://y2.theroyals.com.au) is our new product development offering launched in partnership with Deakin University. The lab’s programs will explore the fields of creative and communication technology that are driving contemporary interfaces and experiences.
Our second Small Heroes event, this time a breakfast panel in Sydney, is called “Are we missing the target?” The discussion will explore the rapidly changing face of small business in Australia, and how well (or not) government and corporates are responding in providing products and services relevant to this ever evolving audience.
There was a stack of robots at SXSW this year. Over just four days, I managed to watch robots play drums, print names on table tennis balls (Royals logo looked great btw), hear a debate between two robots on the virtues of Lady Gaga vs. Taylor Swift and even go to an ‘artificial (comedy) improv’ session featuring a cast of robots dressed up in drag! All these androids ‘taking over the world’ are bound to make some agency folk more than a little paranoid about the future of work. But others are embracing the fear and running headlong into a cybernetic future where computers understand more of our intuitive human knowledge and – if we’re interested enough – may actually help improve one of the key things that makes us human in the first place: that is, our ability to emotionally connect with others.
The importance of diversity in the communications industry has been a much talked about topic for the past several years. It’s something that The Royals talk a lot about also as part of our mission to be the ‘most interested agency in the world’. You may have already read the press on diversity being one of the key themes at this year’s SXSW.
This morning we kicked off our Small Heroes initiative at Work Club Melbourne with a high spirited breakfast panel discussing the changing face of Australian small business.
Small Heroes is a new Royals program we’ve developed to get under the hood of Australian small business, to better understand their challenges, motivations and incredible diversity. This ongoing project will include one on one interviews, broader qualitative research, trends analysis and a national breakfast panel series.
Recently Pause Festival rocked Melbourne’s Fed Square and surrounds for the seventh year. Amongst the range of creative, technology and business events on the schedule, here are some of the panels, talks and workshops that really stood out for us..
Pause Festival 2017 gave me a chance to see the Character Supervisor responsible for my favourite childhood Pixar film, Monsters Inc. But while I’d gone in hoping to find a winning a formula for character backstory development, I instead was treated to a half-hour lecture on tentacles and big blue fur.